Blogging 101 – A Critical Part to The New Economy
March 18, 2013 Leave a comment
Blogging 101 – Critical Part to The New Economy
The ‘new economy’ is here and being ushered in by possibly the greatest economic revolution the world has ever witnessed. Individuals who understand the trends of critical economics can position themselves to take advantage of this technological revolution. Since its inception, the United States has had 3 major economical revolutions. The studying these trends can prepare individuals to take advantage and position themselves to ride the S curve of this technologically-based revolution.
The first revolution witnessed in the United States was the agricultural revolution. The first US economy was powered and sustained by two major critical components. The first component was the invention of the cotton gin, with the second being free labor other wise known slavery. These two components where massive enough to propel the economy of the newly formed nation past that of its matriarch nation, Great Britain. The owners of slaves and cotton plantations were positioned to create massive wealth by being in front of this S curve. This is the tendency that we need to be aware of; the positioning in front of rising industries.
The next application of new economics can be seen in the rise of the industrial revolution. This economic revolution was also propelled by two major components: the expansion of commercial roads and the development of the enormous railroad and transport system needed to move goods manufactured by the newly built factories. The mavericks of this industry were also positioned at the helm of the steel industry that was fueled by the need for steel for the railroads and factories. This leads to the ascertation that the latest economic revolution is here.
This latest revolution has not fully arrived, but you can see the evidence of its presence by the labor pains echoing though our national and global news. The downsizing of old sector jobs and large rise in vacancies in the Internet marketing and technology stratosphere is evidence enough of this revolution. The loss of manufacturing jobs (being outsourced to third world countries) is more evidence that the old industry in no longer the big boy on the block. This third economic revolution has appeared in three separate and different tiers. The first tier was the invention of computers and the second tier being the development of the Internet. Computers along with robotics were also responsible for eliminating a massive amount of manufacturing jobs. The latest tier of this economic revolution is mobility and what this is leading to is ubiquitous access(Internet access from practically anywhere). Mobility makes it possible to work from anywhere in the world and allows individuals and businesses to conduct commerce beyond borders, over bodies of water and different continents and even in the air.
The individuals who have properly positioned themselves to take advantage of these trends will reap the benefits of being in the right place at the right time. The trends include careers in Internet Marketing, Social Media and Search Engine Optimization. Together these three disciplines are ushering a new generation of millionaires and billionaires. If you doubt that, look at the new generation of wealth builders. Names like Bill Gates, Steve Jobs, Mark Zuckerburg, and Mark Cuban jump out at you and for good reason. There are many others that are not known in the main stream, but well known in their respected niches. Here are a few you can google: Mark Joyner of MindControlMarketing.com, Mike Dilliard of Magnetic Sponsoring, Dan Kennedy aka the millionaire-maker, Ann Sieg, Jonathan Budd, Mike Filasiame, David Wood of Empower Network. They are beneficiaries of the new economy. Odds are if you follow the footstep of these gentlemen and carve out your niche in the coming S curve of this new economy, you will be positioned to make a small fortune. One major contributing factor of the new economy is a very powerful media – the Internet. Facebook is example of micro blogging, which is discussed later. There are entrepreneurs who make a killing blogging about many different subject matters such as blogging, social media, Internet marketing(Pretty much any and everything). Blogs can pretty be about whatever you are passionate or knowledgeable about. Lets discuss the different types of blogs that exist.
Different Types of Blogs
First of all, what is a blog? A blog is simply a website where an individual or group of users can log or record their opinions and other information on a regular basis. Blogs differ from actual websites for basically one reason. They usually contain more dynamic content that attracts search engines and readers alike. Now, that we have defined what a blog is, you should be aware that there are many different types of blogs.
First, Blogs have two classes with related to their location. The two classes include hosted and self-hosted. Hosted means that the server space where your blogs sits is provided by the blogging platform while self-hosted means that the blog is hosted on the user’s server space. The type of class also depends on the blogging platform. Some platforms allow you to use their own server space while the more high-end platforms require you to have your own hosting service. There are many blogging platforms that you can build and host your blog on. Hosted blogs are also referred to as web-based. This is because the blogs require web access to view, design, and build your blog.
Let’s review the top blogging platforms along with their classifications. Blogger is one of the easier platforms to use. It is web-based and owned by Google. Most novices start of with this platform because it has a relatively easy learning curve and is free to use. The most popular and most widely used platform is WordPress. WordPress is unique because it appeals both to novice and experts. WordPress can be web-based or self-hosted. Its scalability and customization appeal to developers. Also, the fact that it is open source (meaning not proprietary) gives Web developers free reign in creating widgets, themes and applications to compliment their blogs.
Tumbler is a micro blog platform that offers fully customizable templates, bookmarklets, photos, mobile apps, and social network. Cameron Chapman, of Smashing Coding, had this to say of Tumblr; “Think of Tumblr as micro-blogging on steroids (technically, it’s called “tumblelogging”). Whereas Twitter and similar services limit posts to 140 characters or less, Tumblr lets you post updates of any length, although it’s best suited to short-format posts. Tumblr bridges the gap between full-blown blog and micro-blog.” Kevin White writes, “Tumblr is extremely popular with the younger crowd, but it’s quickly expanding as companies like GQ, Newsweek, and several other brands use it to connect with customers and readers.”
Now that we are familiar with the different classes and platforms, there still remains one more distinction to tackle. Blogs can come in different flavors and can serve many different purposes and niches. The five basic types of blogs include personal blogs, business blogs, Vlogs (video blog), reverse blogs and microblog. Typically, a personal blog has one author how writes about their interests, family, events, causes and so on. Next you have to on a platform to host your blog. We will discuss the two most popular more in depth.
WordPress vs. Blogger
Having used both WordPress and Blogger, I wanted to share my thoughts on both platforms for prospective bloggers and those who are thinking about making a change from one to the other. As a budding web designer and developer, I am more inclined to go with WordPress (the self-hosted platform) because of the control it delivers both on the front and back-end development capabilities; however both WordPress (self-hosted and web-based) and Blogger have their pros and cons. Let’s go over some of them.
Novices, intermediate bloggers and web developers utilize WordPress because of the option of self-hosting and web-based hosting. The option of the web-based version is more suitable for novices because it is relatively easy to set up a barebones blog and to customize the free themes to a certain degree.
The web-based version of WordPress is similar to Google’s Blogger platform. Your more seasoned bloggers eventually will make the switch to self-hosted WordPress as they seek more control and customizability.
First of all, with WordPress, you have the option of web-based blog (also know as hosted blogging) and self-hosted. With the web-based option, you don’t have to have your own designated server space with a hosting service. One of the big pros with this option is that it is free. You are limited with this option in placing ads or any revenue-creating banners. The downside is you don’t derive revenue from AdSense. There will be advertising placed on your site by WordPress, but that revenue will go to WordPress to cover the costs of your blog space. If you self-host your site you will be able to place whatever ads you want and you are in total control of what runs on your blog. The con with this option is the steep learning curve that is involved. You will have to use tutorials or acquire some formal training to master WordPress self-hosting and development. Blogger also give you the option to place ads through AdSense and you can generate income from them. Blogger’s learning curve is relatively small compared to the self-hosted version and probably about the same as the web-based (hosted) version.
Self-hosted WordPress is extremely customizable and scalable. This means you can manipulate your HTML (Hyper Text Markup Language) code and CSS (Cascading Style Sheets) to make your site look exactly how you want. This is the critical advantage self-hosting gives developers over the two other options. Also self-hosting WordPress makes your site very SEO (Search Engine Optimization) friendly. This means the developer can use certain techniques such as embedding popular keyword into the HMTL of the website to give it preferential search engine ranking.
So to recap, WordPress has two options that make it attractive to both novices and seasoned bloggers. Blogger doesn’t really allow you to self-host but you can back up your site or move your blog files to a server. Both the Blogger and the web-based version are free. WordPress offers premium services for sale such as the ability to add plugins and customized themes. WordPress software is free to download but it requires server space to be hosted online, so if that option is chosen you will need to have hosting and a domain name (added costs).
How to Setup a WordPress on cPanel
Setting up a WordPress site is a relatively easy process, if you have clear-cut instructions to guide one you have done it a few time, but it can become complicated without a good procedural checklist. The goal of this article is to provide you with easy-to-follow instructions.
For this brief, let us consider the following assumptions:
- A hosting account with CPanel access is already set up.
- The domain name where the WordPress site will be located is already secure.
- You have a username and login to access the cPanel of your hosting account.
Before you can install WordPress you must login to your hosting account. A typical hosting site would be one such as hostgator.com. A username and password is required to login and access your cPanel.
Your first step will be to setup a MySQL database.
We will begin with how to set up your database.
Click on mySQL Databases under Databases on the cPanel
1) Create a new Database with by using the name of the domain you are working on:
username_domainname (Do Not Include The “.com”)
2) Add A New User
Use as much of the domain name as possible, there is a limited number of characters available.
3) Create a strong password and save in the Site’s corresponding Word Doc for Logins
4) Add User To Corresponding Database
5) Give User ALL Permissions
NOW YOU HAVE CREATED YOUR DATABASE!
NOTE: for wordpress configure you will need the prefix username_ on both the username and database name.
Once you have created your database you must upload and configure WordPress
Login with FTP client:
Username and password for domain name.
Upload to and create a WordPress folder.
1) Create folder “WordPress” – Will look like: (root directory)/wordpress
2) Upload WordPress files to this folder.
3) Once upload is complete go to where the files are located online: http://”type your domain name here”.com/wordpress
4) A wordpress configure screen should be present, Click Start to begin the process
5) Input the fields for database name, user name for that database, password. The other fields are good to go.
6) Continue Installation by creating a:
Site Title: Typically Use Site Keywords, this can be changed.
Username: Create a new user name (this will be what you use to login to the WordPress site and also will be the admin for the Site)
Password: Create a strong password and save in domain names Login document (You will want to create this document to store all your database names, along with the login and password).
Not quite. Let me tell you a story. This story is about yours truly. I first started blogging several years ago. I was really into network marketing but struggled getting people to see what I saw. So after years of rejection and getting angry at folks for not being able to recognize a good thing when it slapped them in the face , I turned on my computer and started searching for a solution, a place to vent. I found a site called “The Renegade Network Marketer”. Ann Sieg hosted the site. Ann had the same dilemma as myself, but discovered a solution to her problem. She had a free eBook she was giving a way for free. Who can beat for free? So I download the book and read it. I was hooked; ‘hook, line, and sinker’. This concept made so much sense. Build it and they will come. Of course you had to get them to your site somehow. Now I didn’t have to try to convince friends and family to join my cause unless they really were intrigued. This was how I learned about blogging. I have been blogging from that day ever since and I love it. It was because of this love why I am attending IADT today. I want to hone my skill for my newfound love into something special. My goal is to be an expert in my niche. My goal is to be a phenomenal blogger and web designer/developer. I just wanted to share this passion. Hopefully, you will see the bright future for those that can take advantage of this growing industry and carve out your piece of this multi-billion dollar industry.
Bowden, Sam, “WordPress or Blogger.” Jibbrary.com. Jibrary. 2012
Namase, Rajesh, “Wondering Which One is Better – WordPress or Blogger?” Techlila.com. TechLila. Web. 2012
Stefanescu, Simona R., “Blogger Vs. WordPress, Get Your Blogger Hat On.” Socialsolutionscollective.com. Social Solutions Collective. Web. 2013
Warren, Leslie and Dylan, “5 Basic Types of Blogs.” EmpowerNetwork.com, Empower
Network. Web. 22 October 2012